Aging Gracefully: 90 Year Old Model Isis Apfel face of MAC

At the beginning of 2012, MAC  put out a new line of makeup with 90 year old fashion icon Isis Apfel as the face of the January collection. Within days the line sold out. In a time where we say things like "40 is the new 30" ...maybe it is a time to realize not only is a time to grow up, but to do so with dignity.

Now in a time where society can see the lasting effects of cosmetic surgery especially with shows like The "Real" Housewives, it is clear that cosmetic surgery doesn't make you look younger, just more peculiar looking.

Marketers are beginning to see the value of widening the range of what is deemed beautiful age-wise

54 year old Ellen DeGeneres is a cover girl and 66 year old Diane Keaton is the face of L'oreal 

Also in January this year Meryl Streep was on the Cover of Vogue magazine, at 62 she is the oldest cover girl in the history of the magazine!

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 I hope this trend of anti ageism in marketing and in culture is a lasting one.