Lana Del Rey is the face of the 2012 fall collection for H&M. Shot by fashion heavy weights, Ines Lamsweerde and Vinoodh Matadin, the photos show Del Rey's signature 60's style in an pink angora jumper, leather jeans, chandelier earrings, big hair, thick cat eyes and sharp nails. "The mood is very LA noir." say H&M creative director Donald Schneider.
A commercial featuring Rey possibly singing "Blue Velvet" (inspired from the David Lynch movie) aired September 19th on the H&M website and then used for TV